Designing a Social Media Strategy

9 hours to design and implement an effective social media campaign

Toutes les formations en Europe
Designing a Social Media Strategy

A good social media strategy should not create more work for you. It should instead save you precious time. This course will help you understand the challenges of online social grasstop and grassroots campaigns, make appropriate use of information and communication technology, and  design a social media strategy that can be integrated into your global European communication strategy.

Complet

Perfectionnement Perfectionnement

  • To understand the challenges of online social tools (ICT) in panEuropean campaigns.
  • To make appropriate use of information and communication technology.
  • To design a social media strategy for integration into the global communication strategy.

1. The rise of social media

  • Introduction to web 2.0
  • From publication to conversation
  • Power to the people
  • The global village
  • Empowered customers + case studies

2. The state of social media

  • Blogging and microblogging
  • Social networks
  • Future opportunities
  • Assignment: SWOT analysis of social media networks

3. Social media communication strategy

  • The bigger picture
  • Target audience
  • Objectives
  • Message -> content
  • Tools
  • Planning + budget
  • Case study: European Parliament elections campaign

4. Social media campaigning

  • Mapping
  • Content
  • Outreach
  • Monitoring
  • Analysis 
  • Assignment: case study 

5. Politics and social media

  • How the EU institutions communicate
  • Share Europe Online
  • Digital diplomacy?
  • Online lobbying 
  • Best practices

6. Tools in practice and tips

 

This module can also be followed as part of the diploma in European non-profit communication 

Professionals

Prix

290 euros

Durée

10 hours / 5 evenings (from 18:00 to 20:00)

Date(s)

Mondays

On 9, 16, 23, 30 January and 6 February 2017, from 18:00 to 20:00

Lieu

IHECS Academy

27 rue des Grands Carmes

1000 Brussels

Kwinten Lambrecht
Kwinten Lambrecht Digital Strategist @ ESN

Type de certification

Certificate of attendance

This module can also be followed as part of the diploma in European non-profit communication