E-newsletter strategy (for non-profit)

Tools and tips to create an effective e-newsletter and to measure its performance

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E-newsletter strategy (for non-profit)

E-newsletters are one of the main non-profit communication channels. Tool both simple and complex, seemingly banal but with great communication power, a good e-newsletter is the key to a strong relationship with the communication's targets.  


Approfondissement Approfondissement

  • To set up a coherent newsletter template;
  • To make use of different presentation techniques;
  • To link the newsletter’s content to your website’s content;
  • To measure its impact.

This course provides the fundamentals of e-mailing and provides a comprehensive overview of this tool. Participants will be able to implement an efficient e-newsletter related to the communication strategy.

  • The different types of e-newsletter and their link to your communication strategy
  • The e-newsletter framework (object, layout and ergonomics, topics, call to action)
  • Unsubscription and legal information (opt-in, ...).
  • Generating Content
  • Schedule : what is the best time to send an e-newsletter?
  • Increasing subscribers
  • Tools and emailing softwares
  • KPIs and monitoring
  • Data management
  • Budget
  • Cases, tips and best practices

Non-profit institutions and organisations




3 hours 


To be defined

More info: esther.durin@galilee.be


IHECS Academy

27 rue des Grands Carmes

1000 Brussels

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