European communication strategy (for non-profit)

The keys to a successfull communication campaign at European level

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European communication strategy (for non-profit)

The communication strategy is an absolute must for effective European campaign. But mastering it requires a great deal of expertise. This course will help you develop, implement and assess your global European communication plan, by forging strong links between European, national and local levels. It also focuses on messages development, creativity and ethics. 

Complet

Perfectionnement Perfectionnement

  • To develop a global communication strategy and define a communication plan adapted to objectives and target audiences.
  • To activate one’s decentralised networks
  • To audit the implemented communication strategy by using evaluation tools.

Part 1 Defining the communication strategy

  • Positioning and tasks of the communication leader
  • Diagnosis and analysis of the mechanisms in place or to be developed
  • Defining the communication strategy

Part 2 Conception, implementation and steering 

  • Drawing up the communication plan. 
  • Proposing a Mission Statement in light of the organisation’s overall policy
  • Mastering communication concepts, techniques and tools
  • Determining, prioritising and quantifying communication objectives
  • Identifying and prioritising target audiences and messages
  • Communication, creativity and ethics
  • Identifying information and communication tools to include in the strategy
  • Networking
  • Implementation and steering

Part 3 Audit and evaluation 

  • Tools
  • Prospective analysis methods 
  • Measuring impact

 

This module can also be followed as part of the diploma in European non-profit communication 

 Nonprofit organisations and institutions

Prix

360 euros

This module can also be followed as part of the diploma in European non-profit communication 

Durée

Lenght: 12 heures spread over 4 evenings

Date(s)

To be defined 

More info: esther.durin@galilee.be

Lieu

IHECS Academy

27 rue des Grands Carmes

1000 Brussels

Charlélie Jourdan
Charlélie Jourdan Creative Director @ Old Continent

Type de certification

Certificate of attendance

This module can also be followed as part of the diploma in European non-profit communication