Lobbying and social media

Lobbying and social media

Why and how is lobbying done online? This module will help you to understand how the EU institutions communicate on social networks and will familiarise you with digital diplomacy concepts and practices.


Perfectionnement Perfectionnement

  • To understand the role of online social tools (ICT) in advocacy campaigns;
  • To design a social media strategy to integrate into the global advocacy strategy.
  • The rise of social media;
  • How the EU institutions communicate;
  • Share Europe Online;
  • Digital diplomacy;
  • Online lobbying;
  • Best practices.
  • Non-profit organisations : NGOs, CSOs, professional bodies, etc.
  • Non-profit institutions: local and regional representation offices, public entities, research and academic institutions, etc

90 euros


3 hours / 1 evening from 18:00 to 21:00


To be defined


IHECS Academy

27 rue des Grands Carmes 

1000 Brussels

Kwinten Lambrecht
Kwinten Lambrecht Digital Strategist @ ESN